As you may be aware content producers make money from running Google Adsense ads on their video clips. Up to recently to qualify for this your channel had to have achieved 10,000 views in its life time in order to start making money from Google Ads. Even though 10,000 views seems like alot, it really isn’t over of lifetime of a channel that may had been established over a year ago. Additionally consider that 1 view could had been a person that watched anywhere between 1 second to a complete clip lasting say 10 minutes.
YouTube recently announced another sudden change in their partnership programme policies to restrict smaller channel producers even further. From the 20th of February 2018 in order to be able to generate revenue a channel has to have at least 1000 subscribers and had 4000 hours of views in the last 12 month months and maintain that every year in order to stay in the partnership programme. That’s not 4,000 views but actual hours of play time. That equates to 240,000 minutes or 14.4 million seconds a year which is drastically a higher target to reach than the 10,000 views.
Channels that currently don’t reach that criteria and are using Adsense have been sent emails giving them 30 days notice of their access to Adsense is to be terminated without any means of appeal or even get in touch with anyone to discuss these changes. Many small content providers are up in arms about these changes and have been voicing there opinions loudly on social media with some even visibly in tears with what seems to me an ill thought out policy which disinproportionally attacks smaller producers leaving the larger ones relatively unscathed.
Assuming a smaller provider makes these new criteria in the future then they have to apply to be considered for the partnership programme where they could be turned down for all sorts of reasons such as the content not being compatible with their advertisers. You tube generally wants ‘family friendly’ content suitable for the 18-35 age group for maximum advertising dollars.
Lets now assume as a small provider you have jumped through all these hoops and have made it into the programme; the restrictions don’t end there. YouTube has an algorithm (robot) that runs in the background that appears to decide on what specific clips advertising revenue can be earned on. So imagine has a small producer that is now being forced to be a bigger one where any clip you produce at your cost in money, blood, sweat and tears can be judged unworthy and not valuable at any moment. How would you feel? Would you perhaps feel angry, upset and totally unmotivated to produce further content that may face a similar fate again in the future?
Some of the larger producers have come down on Googles side (unsurprisingly) saying that this change only affects those who are making less than $100 per year. That’s true but they are entirely missing the point. Content producers big and small need to feel what they do has some value and the message YouTube is giving out is content from smaller niche providers is of no value or wanted since they can’t make enough advertising revenue from that media I assume.
Larger producers will be in favour of these changes as it’s in their interests to suppress competition, driving more visitors to their channels and increasing their revenues. The larger producers seem to forget they were once small and slowly building there channels using Adsense has a motivation to build it up so one day they can quit there regular jobs and be a YouTube professional full time. Having that building income is what allows people to provide more time to build their channels into big ones. No one in there right mind is going to quit there job to become a YouTuber without some evidence of revenue and they won’t have time to build a mega beast of a channel due to working a regular job.
The question is has YouTube thought where the next generation of social media stars will be coming from. It certainly won’t be from YouTube in my opinion with those policy changes.
In the Fetish industry I suspect these changes won’t affect us anyway as we probably are only using YouTube to promote our overall brand to encourage those to our websites. I would guess however many of you will have vanilla type businesses that could be using YouTube and taking some ad revenue from that. It will mean unfortunately you will no longer be able to rely on it and as I touched on earlier, the time to develop the channel where it can get to that stage again.
I had been thinking of developing a vanilla channel myself but after witnessing the termule at YouTube and releasing as a new channel my contribution of content would consideringly under valued and may be subject to ever sliding standards in the future then I feel it’s no longer worth my time. I can sit here and write about the same things without all the hassle or hours of film production to think about.