I’m always open to new idea’s and learning new things but after seeing an advertisement and testimonials for a web site called “Super Affiliates” I decided to research it further. Like many of these sorts of web sites its selling a business idea or system or service that is supposedly help you make money. These will generally be either an e-book or even just a single PDF file.

There are thousands of these sorts of sites so how can you sort out the good from the shite? Firstly completely ignore all the sales patter that is on their web pages and any testimonials as they are most of the time all fake. Secondly, many of the sites go on and on for ages trying to sell you the idea but the text is actually the same message repeated. Often they are very skimpy on any details which usually means there is no significant detail beyond what I call the bleeding obvious.

Thirdly, towards the bottom of the page they will try say that if you buy there book that you will also get several other books free or a piece of software; typically these pieces of software and ebooks you can get on a public/free license anyway or worse still the web site owner may be offering copyright material as a free download. The purpose of offering extra’s is to appeal to your sense of you getting a bargain. It isn’t a bargain and I often take the point of view is why do they need to offer it with other items? Isn’t the e-book good enough to be sold on its own? Obviously not.

Another good indicator is when you attempt to leave the site, the offer price halves. On this particular site the price went from 9.99 to 5.99 when I attempted to leave the site. $9.99 isn’t a lot any how, but $5.99 makes me think they aren’t making the sales and the testimonials become even more unbelievable!

Finally what really convinced me this site wasn’t much good is when I saw the owner of the site was trying to sell it for $1000 and had only claimed to be getting 15K visitors per month. The point is why would you want to sell a web site for so little if it was making everyone else so much money? Surely, you would want to use the secrets it holds to make loads of money if these idea’s really worked. The fact the site was for sale clearly shows it probably doesn’t work!

The question is would I buy any e-book? Yes I would if the sales pitch was honest and didn’t fall into the standard bull shit sales language that I have come to hate with a passion. I also need to be told some details on any opportunity rather than just having some generic wild promises without any evidence what so ever to back up claims. That said I’ve only ever purchased 2 such books out of the hundreds, perhaps thousands I’ve seen advertised. I’m well picky!

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I often visit websites trying to sell me something and many of them use testimonials to enforce how wonderful the product/service is. A testimonial is a very powerful advertising tool and often there mere presence is enough to tip the balance so that a person makes an appointment or buys something.

Have you considered though, some testimonials especially on certain ‘Mistress’ sites I know of are in fact rather fake. They were written by either the Dominatrix or the webmaster for the site. There are supple similarities in the rhythm of the language/words being used that gives it away. No two people write in exactly the same way and thus when you see sections of text that are suppose to be from different people but are using the same rhythm then you know something is a miss!

More objective reviews can often be found on other web sites that the dominatrix is not in editorial control of where she is unable to delete/edit or change the reviews she receives. Many domme sites manage their image by obviously not publishing any negative comments, so making them appear more wonderful than they actually are.

Independent review sites certainly have more weight and influence especially since the recent changes on how Google indexes sites. For a more balanced view check those out, ensuring they don’t have a positive review policy only of course or otherwise they are useless!

So if you want to add testimonials to your web site, how should you write them? Well, don’t! Ask your customers to write them for you and resist editing it too much otherwise you’ll lose the uniqueness and therefore the power of the Testimonial.

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I have seen the insides of many pay sites to do reviews for sinsearch though I noticed some years ago how the inside user interface seemed to be less well designed than that what is shown on the outside. There are some very valid and important reasons why webmasters do this, in case you ever wondered why

Firstly the sales or tour pages are there is grab people interest into subscribing and making a sale. Overall more resources both in terms of graphic design time and hosting costs are set aside to attract visitors with the purpose of turning into a subscriber. You have to think of the free area as a show home, where you are showing them a teaser of the best bits and ultimately a dream or fantasy.

Once the customer has been hooked and subscribed then less of a need to put in so much in terms of graphics time and server bandwidth for the user interface portion of a pay site. Your subscriber are not paying access to your navigation system but the content inside which costs you money whenever its downloaded, if additionally if you have highly graphically interface around this content as well then it just costs you more money and your profits are reduced. Webmasters hate to see profit margins negatively affected and so design the site inners differently to reduce costs.

Sites like Latex Girls HD don’t have a pay site area at all, instead the actual content is downloadable with a direct link, which is one way of doing it though obviously there’s a cost attached to that in terms of hosting a site with allot of free content. The big positive to this is that there is allot of content that can be indexed by search engines and you’ll get 10-20 times more traffic than from any referred link – Fact.

A few days ago I did a review of Club Stiletto who have 6 different membership sites all using the same layout inside. If you visit the main tour page of Club Stiletto, you’ll see how much the tour pages differ from the members area. All the members area has to do is be functional and deliver the content to the people that have already paid. The screen shot below was taken of Dominatrix Island when I was preparing for the review:

As you can see the content area is not a complicated interface. It is merely designed to allow subscribers to access content quickly without fuss. Each of the six sites are like this; A New/Home page, Galleries, Video clips, Stories and another index page that links all six sites together at the top level. This sort of layout is rather common out of all the sites I’ve reviewed.

There are hundreds of pay sites out there that use this methodology, not because they are lazy or crap web designer, but they are wise business people that are in charge of their running costs, so they have a good enough return to motivate them to re-invest into shooting more content.

On this basis last year I started development on a simple set of scripts that are capable of maintaining a site like that and a gallery program that can display multiple pictures from different folders. The first version of the script took 17 painful days and runs on any local server and loads content through template pages in a similar way to sinsearch. Actually some of these programs and added them into the back-end of my site in order to provide the detail pages for individual listings. This added an extra 1400 pages to sinsearch which are all locally cached for speed. The scripts are good enough to handle over 100,000 visitors this month so far and its less expensive in terms of bandwidth than a equivalent word press installation. So, I’m happy!

Filed under: Educational by sinspeak
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